Phase 1: Media Plan Build QA

Phase 2: Pre-Launch QA

Phase 3: Post-Launch QA

  1. Platform/Publisher Names Correct

  2. Units/Pricing Types Accurate (CPM, CPC, flat fee, etc.)

  3. Budget Totals Match Across Sheets/Docs

  4. Impression/Reach Forecasts Included

  5. Creative Dimensions & Versions Listed

  6. UTMs or Click Tracking Specs Listed

  7. Audience Segments Listed Clearly (1st vs. 3rd party, custom segments)

  8. Flight Dates Per Tactic Accurate

  9. Pacing Strategy Clear (daily, even, frontloaded, etc.)

  1. Creative Assets QA’d (no typos, correct CTAs, final versions)

  2. All Creatives Matched to the Right Placements

  3. UTMs Correct and Functional (test links in incognito)

  4. Conversion Tracking Set Up Properly (pixels, events, goals)

  5. Audience Targeting Matches Plan

  6. Geo Targeting Applied Correctly

  7. Bid Strategy Set According to Objective

  8. Ad Copy Spelling/Grammar Checked

  9. Third-party Tags QA’d (if applicable)

  10. Backup Creative in Place (if required)

  11. QA Environment Testing Complete (or internal checklist signed off)

  1. Campaigns Are Live in All Platforms

  2. Data Flowing into Analytics Tools (GA, platform dashboards, etc.)

  3. Conversions/Events Firing as Expected

  4. Creative Running as Intended (no disapprovals, correct sizes)

  5. No Major Underdelivery or Overspending

  6. Audience Size Looks Healthy

  7. Daily/Weekly Reporting Setup Complete

  8. First Round QA Report Sent Internally